Location: Ethiopia
Deadline: Aug 6, 2024
Job Description
Who we are
Girl Effect is an international non-profit that builds media that girls want, trust and need.
From chat-bots to chat-shows and TV dramas to tech, our content is reaching millions of girls in Africa and Asia to make choices and changes in their lives. Igniting their confidence to act differently at a time that can define their future.
We create safe spaces for girls, sharing facts, and answering questions about health, nutrition, education, relationships and so much more. And we use innovative technology so we can reach girls at scale. We arm girls with the skills to negotiate and redefine what they are told is possible, so every girl can choose to be in control of her body, her health, her learning and livelihood.
When a girl unlocks her power to make different choices that change her life, it inspires others to do so too. She starts a ripple effect that impacts her family, her community, her country. That’s the Girl Effect.
Overview
Girl Effect Ethiopia is seeking a dynamic and skilled Creative Lead to join our team. The ideal candidate will have a strong background in product management, extensive experience working with production and advertising agencies, and a proven ability to lead successful productions of PSAs, TV and radio dramas, talk shows, and advertisements. Additionally, the candidate should have experience in creating content related to impact youth and women, as well as experience working with development sector communications. The Creative Lead will play a crucial role in translating the needs of the program team into innovative and impactful creative products, ensuring proper planning, onboarding, and execution.
Key Responsibilities
As the Creative and Content Lead for Ethiopia, you will ensure that the Ethiopia Create function utilizes the right people, processes, and principles to achieve exceptional results, while guiding and inspiring teams. Your role will involve seamlessly transitioning from detailed, hands-on evaluations of scripts or product features to high-level strategic discussions.
- Product Management: Oversee the development and execution of creative products that meet the needs and objectives of Girl Effect Ethiopia and the program team.
- Agency Collaboration: Collaborate closely with production and advertising agencies to ensure the delivery of high-quality creative content.
- Team Management: Lead, mentor, and manage the creative team, fostering a collaborative and innovative work environment.
- Strategic Planning: Develop and implement strategic plans for creative projects, ensuring alignment with organizational goals and timelines.
- Project Oversight: Monitor the progress of creative projects, ensuring they are completed on time, within budget, and to the highest quality standards.
- Client Communication: Serve as the primary point of contact between the program team and the creative team, ensuring clear and effective communication.
- Onboarding: Identify, recruit, and onboard the right talent to enhance the creative team’s capabilities.
- Quality Assurance: Ensure all creative outputs are aligned with Girl Effect’s brand standards and objectives.
- Innovation: Stay updated with industry trends and incorporate innovative approaches to keep the creative content fresh and engaging.
- Content Development and Delivery: Collaborate with an in-house creative team and external suppliers to develop and deliver engaging, strategically relevant content across all of Yegna’s touchpoints, including social media, communities, and both analogue and digital media.
- Innovation in Content Creation: Innovate and evolve methods for creating and delivering content and product experiences that align with the goals of the Yegna Brand and Ethiopia country strategy.
- Brand, Content, and Product Oversight: Oversee the brand, content, and product creation process for Yegna and other products. Work with technical experts and creators to develop scripts, casting ideas, frameworks, and treatment designs that help adolescent girls and young women from vulnerable contexts navigate complex challenges and opportunities.
- Budget Management: Manage the annual budget for creative delivery in Ethiopia. Support the Country Director in budget creation, forecasts, and adjustments in collaboration with the Programs team.
- Procurement and Tender Processes: collaborate with the procurement team in procurement and tender process
- Production Problem-Solving: Address production timelines, conflicting priorities, and external factors while ensuring adherence to Girl Effect processes.
- Safeguarding and Youth Participation: Work closely with the safeguarding team to integrate safeguarding measures and youth participation efforts into the production process and campaigns.
- Audience Growth: Collaborate with the Marketing (Audience Acquisition) team to meaningfully reach and grow our audiences.
- Timeline Management: Manage the production process timeline to ensure all stakeholders are informed and delivery pressure is minimized.
- Content Evolution: Work with the global Create team and technical experts to evolve content offerings, ensuring they meet key annual strategic goals and funder objectives. Key stakeholders include those in Social & Behaviour Change Communication, Gender, Youth Participation, and Safeguarding.
- Data-Driven Improvement: Understand and apply learnings and data presented by the Impact team. Collaborate with the Programme team and technical experts to improve Yegna’s creative products and content as part of the MERL (monitoring, evaluation, and learning) process.
This list should not be considered exhaustive; the post holder will be expected to deliver other duties relevant and appropriate to this position.
Organization Accountabilities
- Lead by example as a role model for Girl Effect’s values and professional standards.
- Support the delivery of organizational and team goals.
- Seek continuous improvement within your own areas of responsibility.
- Maintain full awareness of and active compliance with Girl Effect’s policies and procedures relevant to your own responsibilities and to broader policies including (but not limited to) equality, health and safety, confidentiality, and data protection.
Qualifications
Education:
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
Experience:
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- Minimum of 10 years of experience in product management within the creative, advertising, or production industry.
- Proven track record of leading successful productions of PSAs, TV and radio dramas, talk shows, and advertisements.
- Extensive experience in working with production and advertisement agencies.
- Demonstrated experience in managing and leading creative teams.
- Experience in creating content related to impact youth and women.
- Experience working with development sector communications.
Skills:
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- Strong project management and organizational skills.
- Excellent communication and interpersonal abilities.
- Creative thinking and problem-solving skills.
- Proficiency in creative tools and software (e.g., Adobe Creative Suite, project management tools).
- Ability to work under pressure and meet tight deadlines.
Attributes:
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- A keen eye for detail and a strong aesthetic sense.
- Ability to translate complex ideas into compelling creative products.
- Strong leadership qualities with the ability to inspire and motivate a team.
What Else You Should Know
As we continue to scale and grow – we are hugely ambitious for our future and we are looking for people who are driven by this to change the world for girls.
Our teams are a diverse mix across sectors (non-profit and commercial) and specialisms (from Brand and Creative through to Gender and Insight). You’ll learn and grow in an environment that will challenge you to think and work with a fresh perspective.
At Girl Effect, you can expect to work somewhere where you will be stretched and developed in your role, a place where you can build your career and work with talented, engaged people committed to our cause to create a lasting impact.
Closing date for applications: 6th August 2024
