Senior Marketing Manager

About ABH

ABH Partners Plc is a leading and prominent consultancy and management firm. With over Seventeen years of experience, our company specializes in providing high-quality, client-centered technical and management services, including quality education, operational research, training, consultancy, and project implementation. Currently, we are looking for an ambitious, dynamic, and experienced  Senior Marketing Manager  to join our vibrant team and help drive our marketing initiatives to achieve organizational goals.

Post title:  Senior Marketing Manager

Required number: 1 (One)

Place of Work: Addis Ababa

Employment Type: Full Time

Reporting to:  Director, Alliance Medical Solutions (AMS) Division

Starting Date:  Immediately after contract agreement concluded

Key Responsibilities:

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department’s budget.
• Overseeing branding, advertising, and promotional campaigns.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.
• Develop and implement comprehensive marketing strategies
• Manage and coordinate all marketing, advertising and promotional activities
• Analyze customer research, current market conditions and competitor information
• Monitor, review and report on all marketing activity and results
• Control marketing budget and ensure that all marketing activities are cost-effective
• Conducting research on consumer and market trends, target demographics, and competing brands.
• Designing and implementing market and consumer surveys.
• Gathering, analyzing, and interpreting marketing data.
• Preparing detailed reports on consumer behavior, competitors’ activities, outcomes, and sales.

Qualifications:

• MSc/BSs degree in pharmaceutical, marketing, finance, business administration, or similar.
• Minimum three years’ experience as a marketing manager.
• Demonstrable experience in marketing together with the potential and attitude required to learn
• Ability to analyze consumer behavior and adjust email and advertising campaigns accordingly
• Ability to measure and report on the performance of marketing campaigns, gain insight and assess against goals