Communication, Partnership, and Marketing – Visibility, Strategies & Innovation Manager

Introduction:

Positive Action for Development (PAD) is one of the most vibrant, rapidly expanding, and results-driven civil society organizations in Ethiopia. PAD is currently scaling up its interventions across the humanitarian, NEXUS, and development spectrum—expanding operations throughout the country, including in Addis Ababa, Amhara, Oromia, Harari, Afar, Somali, Tigray, Benishangul-Gumuz, and Ethiopia’s southern regional states. As PAD broadens its reach, it remains firmly committed to inclusive, equitable, and conflict-sensitive programming—respecting the diverse realities of communities while fostering peaceful coexistence and sustainable development.

Vision: PAD strives to see a community of hope, humanity, and social justice.

Mission: PAD brings people together to work in partnerships; promotes hope, humanity, and social justice for every human life in all its fullness; and improves the livelihoods of disadvantaged groups for social and inclusive economic growth by actively engaging in positive actions, promoting responsive care and support, and addressing the root causes of poverty in Ethiopia.

Position Overview

The Communication, Partnership, and Marketing – Visibility, Strategies & Innovation Manager will lead the design and implementation of PAD’s communication, branding, and strategic visibility efforts while fostering strong partnerships, innovative outreach, and resource mobilization strategies.

This position plays a pivotal role in positioning PAD as a leading humanitarian and development actor, ensuring the organization’s mission, values, and impact are clearly communicated to donors, stakeholders, and the public. The role includes frequent field visits to document PAD’s work at the community level—especially during key events like distributions, service delivery, beneficiary support, and other milestone activities. Capturing human-centered stories, visual content, and outcome-focused narratives will be essential for visibility, learning, and donor reporting.

The ideal candidate will be a highly motivated communicator who combines creativity, technical skills, and field-level empathy to turn PAD’s grassroots work into compelling stories of change. While the position is supported by internal collaboration, it requires a self-driven approach with the capacity to produce quality content and manage multi-channel outreach independently.

Key Responsibilities

Communication & Visibility

• Develop and implement a comprehensive, multi-platform communication and visibility strategy aligned with PAD’s mission and donor requirements.
• Regularly travel to project sites to gather firsthand accounts, document field activities, capture testimonials, and collect human-interest success stories that demonstrate the organization’s real-world impact.
• Produce powerful multimedia content—including articles, stories, videos, and social media posts—that amplify the voices of beneficiaries and bring attention to PAD’s community-level work.
• Manage PAD’s digital presence, including the website and social media platforms, ensuring timely updates, consistent branding, and audience engagement.
• Ensure compliance with donor visibility standards across all communication materials and field documentation.
• Utilize tools such as Photoshop, Adobe Creative Suite, Canva, video editing platforms, and AI-powered design and content tools to develop high-quality promotional and educational content.
• Coordinate the design and dissemination of banners, brochures, newsletters, reports, presentations, and branded items.

Partnership Development

• Identify and map potential partners, including INGOs, CSOs, government agencies, and private sector actors aligned with PAD’s goals.
• Support partnership engagement through communication materials, joint visibility opportunities, and external networking.
• Facilitate the development of MoUs, collaborative frameworks, and joint communication initiatives.
• Serve as a key liaison with strategic partners, contributing to visibility and outreach aligned with mutual interests.

Marketing & Resource Mobilization

• Lead the promotion of PAD’s work, impact stories, and campaigns to attract donors, sponsors, and community supporters.
• Design innovative outreach and fundraising strategies, including social campaigns, digital giving platforms, and CSR engagement tools.
• Support proposal development and donor reporting by integrating strong visual and narrative communication elements.
• Strengthen PAD’s public identity as an effective and trustworthy organization through consistent branding and storytelling.

Strategy & Innovation

• Lead the integration of new tools, platforms, and technologies to increase outreach, engagement, and storytelling impact.
• Conduct internal capacity-building and research on innovative communication approaches such as AI-generated storytelling, audience segmentation, and behavioral messaging.
• Design and pilot storytelling formats (photo essays, video testimonials, infographics, interactive reports) to convey impact and support learning.
• Organize campaigns, media briefings, community events, and documentation initiatives that elevate PAD’s public and donor-facing profile.

Qualification: Master’s or Bachelor’s degree in Communications, Journalism, Public Relations, International Development, or related field.

Work Experience: A minimum of 5 years of relevant experience in a similar senior communications role within NGOs, CSOs, or the development/humanitarian sector.

• We seek candidates who are committed to understanding local dynamics and integrating conflict-aware practices into all aspects of our work
• Proven ability to develop compelling content, capture field-level stories, and transform technical data into engaging public messaging.
• Excellent writing and storytelling skills in English; fluency in Amharic is essential; additional local languages are an advantage.
• Strong skills in photography, videography, video editing, and graphic design using tools like Adobe Suite, Canva, Photoshop, and AI-driven content creation tools.
• Experience conducting field documentation during program activities such as distributions, awareness events, trainings, and service delivery.
• Deep understanding of donor visibility expectations and experience producing content for accountability and reporting purposes.
• Ability to coordinate messaging across internal teams and manage communications both in the office and from the field.
• Strong interpersonal skills and capacity to work with diverse stakeholders, including beneficiaries, field teams, and partners.
• Highly organized, detail-oriented, and able to manage multiple priorities under tight deadlines.

Core Competencies

• Strategic Thinking and Innovation
• Storytelling and Human-Centered Communication
• Professional Communication & Public Relations
• Networking and Stakeholder Engagement
• Visual and Digital Content Creation
• Results-Oriented and Detail-Driven
• Leadership and Team Collaboration
• Field Engagement and Empathy

Number required: (1) one

Duty Station: “Based in Addis Ababa, (with frequent travel to field locations, including hard-to-reach or remote areas as needed.”)

Female applicants are highly encouraged to apply

Equal Employment Opportunity

Positive Action for Development (PAD) promotes fairness, equity, and diversity in the workplace. We welcome applications from qualified individuals of all backgrounds, regardless of gender, age, disability, ethnicity, religion, or other personal status. Hiring decisions are made based on skills, experience, and suitability for the role.

We are committed to creating a respectful and inclusive environment where all staff can thrive, contribute meaningfully, and grow professionally.

Zero Tolerance for Misconduct

PAD has zero tolerance for any form of abuse, harassment, exploitation, or misuse of power. We take safeguarding seriously and expect all staff, volunteers, and partners to follow our policies and uphold our values at all times. All successful candidates will go through background checks and be required to follow PAD’s code of conduct and safeguarding principles.

Recruitment Flexibility

PAD reserves the right to recruit more than one candidate from this announcement or keep qualified applicants in our database for future similar roles.

Important Notice on Recruitment Fraud

PAD does not request any payment at any stage of the recruitment process. If you receive any suspicious messages claiming to be from PAD, please report them to our office through official contact channels. www.padethiopia.org.