Deadline: December 26, 2024
Job Description
sequa gGmbH is a globally operating non-profit development organisation. Since 1991, sequa has carried out programmes and projects of international cooperation in close collaboration with the German private sector. sequa offers know-how and long-term experience in capacity development for chambers and associations (BMOs), vocational education and training, private sector development and trade promotion. The organisation is based in Bonn, Germany. sequa employs more than 100 persons (2023) and reported a turnover of EUR 60 m in 2023.
We are offering a project-based assignment as
The Project
Within the GIZ Program Special Initiative “Decent Work for a Just Transition”, sequa implements the “SME Support Scheme targeting growth-orientated SMEs” project in Ethiopia. With this, sequa aims to facilitate business growth and job creation of Ethiopian small and medium enterprises (SMEs) by increasing their competitiveness and productivity so that their products and services will satisfy the demand on local and international markets. A specific focus will be provided on women-owned SMEs, job creation, and employability training for women.
Benefiting companies receive flexible and demand-oriented funding (management consulting, technical training, financial competence/business plan development, qualification, applied research activities, etc.). A particular focus will be on advisory services to improve access to finance. The support scheme will contribute to SMEs’ change management and business growth.
sequa has selected Yeron Transport Service through vetting process. Yeron Transport Service, established on July 27, 2020, is dedicated to providing reliable, timely, and safe land transport services, including tourism, logistics, and goods delivery. The company aims to enhance service delivery and operational efficiency through professional training in digital marketing.
The objective of this assignment is to equip the marketing team with the knowledge and skills necessary to develop and implement effective digital marketing strategies.
Your Tasks / Responsibilities
- Designing and delivering training programs tailored to the needs of Yeron Transport Service. The training should include at lease the content below:
Introduction to Digital Marketing
- Importance and benefits in the transportation industry
- Current trends and best practices
Search Engine Optimization (SEO)
- On-page and off-page SEO techniques
- Keyword research and analysis
- Content optimization
- Technical SEO
Content Marketing
- Content creation and strategy
- Blogging and article writing
- Video marketing
- Infographics and visual content
Social Media Marketing
- Platforms and their uses
- Creating and managing social media campaigns
- Engaging with followers and building a community
- Social media advertising
Email Marketing
- Building an email list
- Designing effective email campaigns
- Automation and drip campaigns
- Analyzing email marketing metrics
Pay-Per-Click (PPC) Advertising
- Introduction to PPC
- Google Ads and social media ads
- Creating effective ad campaigns
- Budget management and ROI analysis
Analytics and Reporting
- Using tools like Google Analytics
- Tracking and measuring campaign performance
- Data-driven decision making
Customer Relationship Management (CRM)
- CRM tools and software
- Customer segmentation
- Personalization strategies
- Loyalty programs
Digital Marketing Expert (m/f)
Location: Adama, Ethiopia
Assignment Period: 01.01.2025 – 31.03.2025
Working time scope: up to 10 working days
Project: SME Support Facility in the GIZ-Special Initiative “Decent Work for a Just Transition”
Job Code: ETH-1013- Digital Marketing Expert
About You
Your Qualification / Skills
- Bachelor’s Degree: Preferred in Marketing, Business, Communications, or related fields,
- Excellent knowledge and proficiency in content creation and marketing strategy,
- Proficiency in social media platforms (Facebook, LinkedIn, Instagram),
- Strong technical foundation, including knowledge of HTML, CSS, and JavaScript.
Your Working Experience
- Minimum of 5 years of professional experience in digital marketing service,
- Experience in managing social media accounts and creating content that engages target audience,
- Expertise in the transportation industry is preferable,
- Previous experience in delivering similar trainings.
Required Skills
- Digital security
- Effective communication and sociability
- Targeting and marketing through visual communications
- Technological & digital literacy
How to Apply
Please send us a cover letter, your CV in the EuropeAid format, relevant resumes, and your daily fee expectations in ETB. The CV template can be downloaded from our website.
In the case of comparable qualifications, disabled persons are given preference.
Please send us your application by no later than December 26th, 2024, to: vacancies.eth@sequa.de with the Subject line “ETH-1013- Digital Marketing Expert”.
