Employment at Mela for Her Ethiopia

ROLE AND RESPONSIBILITIES

The Regional Sales and Social Marketing Officer is responsible for driving sales, expanding market reach, and increasing awareness of reusable sanitary products within his/her assigned region. The role blends commercial strategy with community-based education, advocacy, and stakeholder engagement to promote sustainable menstrual health and hygiene, especially among underserved populations. Under the direct supervision of the Sales and Marketing Officer of MELA, the position holder is expected to be responsible for:

Sales & Distribution Management

• Develop and implement regional sales strategies to meet monthly, quarterly, and annual sales targets.
• Identify and onboard new distribution channels, including distributors, wholesalers, pharmacies, retail shops, NGOs, schools, cooperatives, and women-led groups.
• Manage relationships with distributors and retail partners to ensure availability and visibility of products.
• Monitor stock levels and coordinate with the sales and social marketing and logistics head office teams to ensure timely product delivery.
• Provide technical support and training to MELA´s distributors, wholesalers, pharmacies, retail shops, NGOs, schools, cooperatives, and women-led groups.
• Collect and analyze regional sales data and trends to inform decision-making and forecasting.

Market Research & Customer Feedback

• Conduct product and market assessments and stakeholders’ mappings to identify opportunities, barriers, and perceptions related to reusable sanitary products.
• Gather and report customer feedback to help improve product design, packaging, and user experience.
• Stay updated on menstrual health trends, competitors, and relevant laws and policies of the target regions.

Social Marketing & Awareness Campaigns

• Design and conduct awareness and educational campaigns about menstrual health and MELA product usage.
• Collaborate with local stakeholders (e.g., local governments, schools, health centers, women’s associations, community leaders, NGOs) to organize outreach events.
• Coordinate community dialogue sessions, school programs, and workshops tailored to target groups.
• Leverage storytelling, testimonials, and community champions to drive behavior change.

Partnership Development

• Identify and engage potential strategic partners such as local NGOs, government bodies, and the private sector for collaboration.
• Liaise with health and education officials to integrate MELA’s products and services into school or public health programs.

Branding & Visibility

• Promote MELA’s visibility and ensure brand consistency across all regional promotional materials, events, and partnerships.
• Support digital and offline marketing efforts by creating region-specific content (photos, videos, success stories).
• Represent MELA at local bazaars, trade fairs, exhibitions, and development sector platforms.

Reporting & Coordination

• Submit regular field reports (weekly/monthly) on sales performance, outreach activities, and challenges.
• Collaborate with the MELA team to align on strategy, campaign rollout, and training needs.
• Mentor, support and supervise women’s sales agents or peer educators when related
• Undertake other duties within the general scope of the post, as assigned by the Sales and Social Marketing Officer.

QUALIFICATIONS AND EDUCATION REQUIREMENTS

• Undergraduate degree in Marketing, Economics, or Business Management related studies.
• Minimum 3-5 years of experience in sales, marketing, or community engagement, preferably in health and hygiene-related products and services.
• A good understanding of social marketing and a passion for cause-based marketing.
• Knowledge and understanding of how the health or related sectors work will be an asset.
• Experience in building and managing highly productive relationships with a wide range of stakeholders.
• Knowledge of most common computer programs (Word, Excel, PowerPoint, Outlook, etc.)
• Fluency in both Amharic and the local language/s and working knowledge of English.
• Experience working in rural and peri-urban communities is highly desirable.
• Deep commitment to menstrual health, gender equality and women’s empowerment and alignment with MELA’s vision, mission and values.
• Willingness to travel within and outside the region.

Preferred Skills

• Organized, independent, problem-solving, result-oriented and high-planning capacities.
• Excellent interpersonal and networking skills. Ability to work with people from different backgrounds.
• Excellent influential, negotiation, reporting and communication skills.
• Flexibility and ability to adapt to changing contexts. Strong creative, strategic, analytical, and personal sales skills.
• Cultural sensitivity and gender awareness