Marketing and Business Development strategic document development and Event Lead

Introduction

The Global Alliance for Improved Nutrition (GAIN) is a Swiss-based foundation launched at the United Nations in 2002 to tackle the human suffering caused by malnutrition. Working with governments, businesses, and civil society, we aim to transform food systems so that they deliver more nutritious foods for all people, especially the most vulnerable.

Background

GAIN fights malnutrition in Ethiopia through innovative and sustainable models that increase access to affordable nutritious foods among communities vulnerable to malnutrition. The Supply Chain for Nutritious Food project is designed to improve access to affordable, safe, and nutritious dried fruit-based snacks by building a value chain for fruit processing and creating jobs and income generation opportunities across the fruit value chain in Ethiopia. The project works with a public and private partnership approach to test, pilot, demonstrate, and scale up of market feasible innovative fruit drying solutions and Fruit mixed snack products. To ensure suitability and create an enabling environment for the value chain actors, the project provides capacity strengthening and policy support to the public and private institutions.

The consultant will work with the project manager, technical team, and both global and country support teams to develop/amend a business case, business plan and marketing strategy for dry fruit and dry fruit mixed snack products in the Ethiopian market and generate marketing strategy evidence for future scaling up. The consultant will support that these products are successfully sold through a multi-channel approach, targeting the right consumers. The goal is to establish a viable and sustainable business model that benefits all actors across the fruit value chain in Ethiopia.

Objective

GAIN Ethiopia would like invite a Consultancy firm to meet the bellow objective under the Supply Chain for Nutritious Food project.

General objective: The Consultant firm responsible to lead lead and accomplish business, marketing, and demand generation activities components and develop strategic document under the Supply Chain for Nutritious Food project.

Specific objective

• To develop business models/plans, marketing strategies, and other strategic documents for SMEs, fruit value chain actors, and project partners those are TruLuv granola PLC, , , Addis Ababa Chamber of commerce and sectoral Association (AACCSSA), Danish Industry (DI) and other SMEs and Farmer
• To lead and organized event for promotional and demand generation for marketing product
• To provide technical support/ capacity building to SMEs and value chain actors in establishing sustainable and viable businesses, including assistance with business linkages, packaging, promotional design, and labelling.
• To generate evidence document about establish and/or strengthen a multi-channel approach for introducing new products to the Ethiopian market, targeting the desired consumer base.
• To contribute to project, learning and lesson documentation, and the development of scaling-up plans and strategies from the business and marketing side.

Scope of the assignment

The assignment requires working closely with the project team and partners such as private sectors and government stakeholders in the project implementation location such as Addis Ababa , Oromia , Sidama and South Ethiopia .

The assignment required exiting document review, data / information collect from the value chain actors, report writing and generate evidence and strategic document to reached the intended outcome.

Tasks and Responsibilities of the Consultant Firm

The Firm will address, but not limited to, the following major activities:

• Develop a business case and business plan for exiting PLC and new initiatives based on existing data and information and the document will be an evidence document for market initiative , sustainability and scaling up
• Organized and lead market launching , demand creation and market test event in door and outdoor and this included all preparation promotional and communication material develop and handling the event
• Develop a strategic document and guide for market linkage
• Generate 25 retail profile in Addis Ababa , generate baseline date and product sell market monitor report from the same retailer in Addis Ababa
• Develop one learning document from the process and the document dose not more than 2 page.
• The consulta is responsible if the task need data collectors and travel outside Addis Ababa
• Provide progress update every two week and if relevant weekly

Deliverable:

Deliverable	Due date
Submit one final business case regarding for granular mix fruit dry product that will produced for marketing in exiting processing company in Addis Ababa	August
Submitted a business plan and business case for new market initiation to solar dry solution to propose as a business around Hawassa and Arbaminch	October
Organized one launching and demand creation event and submitted full data and report as per GAIN needed template	September
Oraganized one market test event outdoor in 20 retailer and submitted : 30 retiled profile, and at least baseline date from 20 retailers .	October
Conduct marker monitor in 20 retailer and submitted data and repost. The report must included the number of service size sell in the duration.	November
Develop and submitted B2B or value chain actor market linkage guide and strategy for implementation	August
Submit one learning document on the entire marketing process and strategy	December

GAIN responsibility

GAIN will be responsible to provide information, document, and contact information during this assignment. GAIN shall cover the cost of the event . GAIN will review and prior approve each assignment to ensure that aligned with the project goal.

• Interested and eligible bidders (Firms) must submit the following documents:
• Renewed Trade License
• VAT Registration Certificate
• TIN Certificate
• Minimum Requirements:
• At least five years of relevant experience in assignments of similar magnitude, with demonstrated senior-level business advisory and/or support team experience.
• Proven track record of providing on-site and off-site coaching, mentoring, and follow-up support to Small and Medium Enterprises (SMEs).
• Ability to present examples of successfully completed similar assignments.
• At least three testimonials from local or international NGOs.
• Strong familiarity with the local business context, private sector, and policy environment in Ethiopia, and the ability to engage systematically.
• (Desirable) Experience working in a multicultural or international environment.
• (Preferred) Experience in the food processing sector.
• Team Composition:
  The team should include members with the following educational qualifications: MSc degree in Business Development, Business Management, International Development, Economics, Sustainable Development, Development Studies, or a related field.